The Literary Turn
In a key text, Geertz 1988, Clifford Geertz suggested that writings by some of anthropology’s past grand masters bore a distinct authorial signature, a writerly identity. Albeit that anthropological texts purported, or at least aimed, at simply presenting a true and detached view of the world, they did not come from nowhere, and they did not give onto an unbiased reality: inevitably they represented historico-socio-cultural documents. Indeed, the very claim to truth represented a particular rhetoric, a narrative and stylistic technique, which served to obscure the links between those representations, the “knowledge” they constructed, the relations of power they embodied, and the interests they furthered. Geertz’s work was evidence of a difficulty that was seen to be emerging concerning the whys and wherefores of the act of representing “others.” What had once been an unproblematic process and relationship became “the subject”—for some “the crisis”—of anthropology as such. “The literary turn,” most broadly, can be understood as anthropology turning its attention to its own processes of inscription. Was not anthropology part of its own local and national literary traditions? (See Boon 1972.) Far from analytic and scientific, were not anthropological concepts such as “culture” and “society” part of their own “folk tradition” (Wagner 1975)? Opinion was divided, however, on the question of what recognition of the literariness intrinsic to anthropology should amount to. For some there was now a lack of persuasiveness in anthropology’s traditional claim to explain others by going “there” and sorting strange facts into familiar categories for perusal “here” (Strathern 1987). For others, talk of a moral and epistemological gap—of words being inadequate to experience and of Western words being a continuation of asymmetrical power relations laid down during contexts of colonialism—was an irresponsible affectation, leading to a dereliction of scientific duty to know and improve the human condition (Gellner 1992). For still others, the literary turn represented an opportunity for reassessing the possibilities of fine anthropological writing (Campbell 1989), for substantiating the universality of the literary endeavor (Hymes 1973), or for examining universal creative processes and the ubiquity of “writing social reality” (Rapport 1994).
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